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Most realtors/customers whose newspapers we publish, increase
their circulation and income by following these simple steps: |
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1) Start Your First Edition IMMEDIATELY! |
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Invest in your business! Talking to a potential advertiser/partner is
infinitely more effective when you have YOUR newspaper in your hand. You have made a commitment, you
have invested and there is no doubt that you ARE doing it. |
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2) Print the Forms You Need |
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The Credit Card Authorization Form and
Advertising Agreement Form are pre-designed
for your use to sign up advertisers/partners. When the Credit Card Authorization Form has been completed
and signed by your advertisers, fax it to us with the amount to be debited, and we will do the monthly
processing and deduct these amounts from your invoice. |
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3) Target Your Partners |
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Your primary targets should be associates and businesses with whom you
are already connected, but also businesses who are "aggressively" marketing their products
or services. |
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Examples of target clients: |
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Accounting Services
Architects
Art Gallery
Auto Dealers (leasing)
Bank (mortgages)
Catering Services
Carpenter
Carpet / Upholstery Cleaning
Driveway Sealing
Flower Shops
Funeral Director
Hair Salon
Home Inspection
Housesitters
Insurance
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Interior Decorators
Investment Advisors
Landscaper
Lawyer
Locksmith
Mortgage Broker
Moving & Storage
Paint Stores
Pet Shops
Plumbing & Heating
Restaurants
Roofing
Travel Agencies
Vacuum Stores
Veterinary Clinic
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4) What To Say |
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Key points to Encourage Advertising Partners |
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Sales Benefits of Advertising in Homes Newspaper
- Exclusivity for your product or service
- Delivered by Post Office
- Readership is 1 ½ to 2 times circulation
- Stays in the home up to 30 days
- High readership due to high ratio of reading material to advertising material
- Your business is endorsed by a top realtor in the area
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5) What To Charge |
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Determine your circulation quantity and calculate the cost per ad spot. |
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Back to Getting Started |
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